Caleb George Hubbard, Ph.D.

Assistant Professor of Communication Studies - Department of Communication Studies - Sam Houston State University

We’re all in this together: Celebrity influencer disclosures about COVID-19


Journal article


K Lookadoo, C. G. Hubbard, G. W. Nisbitt, N. Wong
Atlantic Journal of Communication, 2021


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Cite

APA   Click to copy
Lookadoo, K., Hubbard, C. G., Nisbitt, G. W., & Wong, N. (2021). We’re all in this together: Celebrity influencer disclosures about COVID-19. Atlantic Journal of Communication. https://doi.org/10.1080/15456870.2021.1936526


Chicago/Turabian   Click to copy
Lookadoo, K, C. G. Hubbard, G. W. Nisbitt, and N. Wong. “We’Re All in This Together: Celebrity Influencer Disclosures about COVID-19.” Atlantic Journal of Communication (2021).


MLA   Click to copy
Lookadoo, K., et al. “We’Re All in This Together: Celebrity Influencer Disclosures about COVID-19.” Atlantic Journal of Communication, 2021, doi:10.1080/15456870.2021.1936526.


BibTeX   Click to copy

@article{lookadoo2021a,
  title = {We’re all in this together: Celebrity influencer disclosures about COVID-19},
  year = {2021},
  journal = {Atlantic Journal of Communication},
  doi = {10.1080/15456870.2021.1936526},
  author = {Lookadoo, K and Hubbard, C. G. and Nisbitt, G. W. and Wong, N.}
}

The current study examined social media content from celebrity influencers during the early stages of the novel coronavirus pandemic. Given the inchoate governmental and media response to the crisis, this paper argues for the importance of celebrity influencer voices. This study utilized a constant comparative method to analyze Instagram posts from 20 celebrity influencers over a two-month period. Findings suggest celebrities demonstrated and normalized the practice of “staying home,” whereby the public used social distancing to mitigate the virus spread. Celebrity influencers also demonstrated “we’re all in this together” by using their platforms to call for action.

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